Could any ipad device Improve Newspaper Choosing Lifestyle?
The Apple iPad will be discussed because the saviour of newspapers by publishers and commentators across the world. While it will take some time to understand perhaps the iPad will deliver a bankable revenue stream to newspaper publishers, greater question for newspaper retailers is perhaps the iPad will effect on newspaper buying habits.
Consumers buy newspapers out of habit and for a sudden need. I declare that in both situations, the iPad is improbable to impact noticeably on the purchase patterns, not for the next couple of years at least.
While iPad sales have now been excellent in the United States in the very first weeks following release, it can take years to achieve the degree of critical mass necessary to really have a viable channel. Another barrier is app up take.
Each iPad user wanting to access a newspaper, national or local, should purchase a software, a registration to the newspaper. The existing pricing model is not absolutely all that attractive. pool result While I expect plenty of iPad users to check newspapers, I suspect so it will take some time for all of us to see an on-going commitment.
Newspaper publishers themselves are just beginning to get used to the new platform. The versions of newspapers today on the iPad can look archaic in just a couple months. It several years we will not recognise them when comparing to what will be available them.
Increase the challenge of the new technology and the early versions of newspapers the problem of the technology itself – the need for power and the need for internet access. Every one of these factors is just a barrier that will slow getting to the stage where we notice a direct effect on sales.
Depending on the location, single copy newspaper sales, sales over the counter, can take into account 33% of all newspaper sales. Many of these are to infrequent purchasers. These clients are unlikely to adopt a technology solution in even the medium term.
Physical newspapers win within the iPad today for convenience, price per copy and flexibility when it comes to the way you interact with the product. These benefits can and is going to be combated by the technology although not immediately. This is the reason retailers selling newspapers have the opportunity in the temporary to carry on to leverage print newspaper sales.