May Newspaper Promotion Be employed by a brand?


Advertising is a significant tool for any organization to achieve a broader audience. Behind every successful brand lie great advertising campaigns. Even yet in the age of the Internet and broadcast media, newspaper advertising hasn’t lost its importance. In fact, advertising in the newspaper offers many benefits which will make your investment worthwhile. This is how newspaper advertising helps a brand.

Specific Target Audience

Every brand features a specific target audience. Through newspaper advertising, companies can reach that one audience. Most newspapers have special sections whose market is founded on events, geography or group. A brandname can attract the emotional in addition to the intellectual senses of a customer by producing good and relevant creative for a newspaper advertisement.

Wide Reach

Though penetration of the Internet and broadcast media has increased by leaps and bounds through the years, yet there are numerous remote areas where people get to learn the events of the entire world only through newspapers. They’re still read by most individuals and this is one of the major explanations why many companies prefer advertising in them. A newspaper is not just read by the individual buying it, but also by members of the family and frequently visitors. Thus, for the same circulation, a newspaper’s readership is 3-4 times or even more, giving the newspaper ad a broader audience then what its circulation suggests.

Newspaper Advertisement can be viewed Multiple Times

A newspaper advertisement can be viewed multiple times. People may miss a specific advertisement on television or radio, but it’s extremely tough to ignore a big size advertisement in a newspaper. The reader can go through a newspaper advertisement taking his own time and can also re-read and archive it for future reference. This proves fruitful for the brand.


Newspaper advertisements offer great flexibility to firms with regards to content, design, placement and frequency. An organization can promote its brand in many ways in newspapers. naija news The display classified section clearly groups an ad with regards to nature and day of the week. An ordinary display advertisement gives the flexibleness of choosing any page in the newspaper. It’s possible to change the creative for different insertions in the campaign period while advertising in newspapers and even promote last-minute deals.


One of the biggest features of advertising in newspapers is it is still quite cheap as compared to electronic media. Emerging brands may not have adequate funds to undertake an advertising campaign on television and radio. The sole option left for them could be the newspaper and mostly for the good. Newspaper campaigns could be tailored according to any budget.

Advertising through newspapers is incredibly beneficial, specifically for small company owners who wish to increase their brand recognition and value. In broadcast media, it becomes extremely difficult to stand out in the crowd with limited budgets. There are lots of who start their day with a cup of tea and a newspaper.

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