Well, yes, but email marketing for newspapers is a wonderful method to engage and generate new readers, and perhaps the only path for the print media to keep viable in a increasingly electronic age. There are multiple ways by which a newspaper’s email marketing campaign can increase readership, many that tie into the purpose of the newspaper-to deliver breaking news and features to its readers.

Let’s face it: The times to getting the news once the paper lands on your doorstep at the crack of dawn are long gone. If television news and the advent of around-the-clock all-news networks such as CNN began the downward spiral of newspapers, then the Internet hastened it. Nearly all of what is in the newspaper has already been old news to anyone who picks it up.

But all isn’t lost for the written word. Email marketing for newspapers allows papers to see subscribers of news almost as soon as it happens-even if the story is not even ready for the web. naija news  Send out a short blurb alerting subscribers and readers to the breaking news and tease the story that’ll soon appear on the website.

Most people have their email open each time they are on the pc, which means messages which are sent are apt to be read almost as soon as they are received. Informing readers of news because it is developing will even make it far more likely they will depend on the newspaper as a trusted supply of information and rely upon it whilst the story continues to evolve. Successful email marketing for newspapers increase hits on the website (which is, more and more, the objective for the management behind the newspaper) while also encouraging readers to carry on picking right up the print product for more in-depth coverage.

The most effective part about email marketing for newspapers? It could often be planned out days or weeks in advance. There’s no predicting breaking “real world” news, needless to say, but such endeavors allow newspapers to keep in touch with readers during major local and national sports including high school championship games to the Super Bowl or World Series. Use email marketing for newspapers to ensure subscribers know about these newsworthy events and know they could get from the newspaper the type of up-to-the-second updates they won’t be able to find anywhere else.

They’re tough times for newspapers, that will never again enjoy industry dominance they enjoyed a generation or two ago. Newspapers will have to work increasingly hard-on an ever-shrinking budget-just to get a toehold in a media world growing more immediate by the day. But the software required for email marketing of newspapers is inexpensive to buy and can pay dividends now and for years to come!